Marketing for your Personal Injury Firm Tampa

Welcome to the Behind The Scenes Blick Blog. Blick Law Firm blogs over the years have provided legal information to the community, which is wonderful, but it is time to mix things up and get personal!

Behind The Scenes Blog: weekly insights from inside the firm. Today’s story is brought to you by Mahayana Sfeir, Bilingual Marketing Liaison.


“I don’t mind living in a man’s world as long as I can be a woman in it.” ~Marilyn Monroe

The reason I started with this quote is because when I think of our Director of Marketing and Public Relations this quote just seems to fit her perfectly. Dana Blickensderfer, director of marketing and public relations at Blick Law Firm is attorney Michael Blickensderfer’s daughter and her role at the firm is vital to the ongoing excellence of daily operations.

At first glance, Dana appears to be this elegant-gentle woman, but she is mu293000_433200156730890_236531918_nch more than that. She is a smart, fierce business woman who is not afraid to shine in a man’s world. This quality in her character really intrigued me and is the reason why I chose her as the focus for our next blog topic. Dana demonstrates this type of leadership daily in her work habits and drive.  She started in her father’s practice in 2010 after graduating from the University of South Florida where she created and implemented her role from nothing.

Initially, the lack of marketing and branding of the firm was a red flag for Dana to utilize her schooling and skills to enhance the family business. To her father’s surprise, it would become a very important piece of the puzzle for the business’s growth. Attorneys, doctors and many professionals on their own must not only carry their education and expertise into their career, but also be able to produce and cultivate business. However, many business professionals lack the creative entrepreneurial mindset that it takes to run successful marketing business plans.  Dana understood the need to market the practice using her well-developed marketing planning abilities to further the family business. She implemented some of the communications and public relations concepts learned from USF, producing amazing results.

Learning from her many trial and error experiments, victories and failures, she realized the success she could accomplish. I commend Dana for her drive, which is what I admire the most about Dana Blickensderfer.

When I first met Dana, we instantly connected as like-minded ambitious women. We believe in our capabilities for success, the word “Can’t” does not exist in our vocabulary. We dream big, but we also know that everything takes time and hard work. Perseverance and dedication is what will get us to that success we foresee together for this personal injury law practice. She became one of the key employees at Blick Law Firm in charge of the office operations, as well as the marketing department. Dana has created an amazing system that I am happy to be a part of, and I look forward to helping her accomplish even more. Like the saying goes “… two heads are better than one…” Together as a team we are creating solid plans to be followed towards our growth.

Dana Blickensderfer is passionate about her work which is an enormous advantage when working by her side. Her passion and enthusiasm is contagious. I am honored to join forces with her and our Blick family to take us to another level. With God there is nothing we can not accomplish, therefore we will stop at nothing.

I would like to finish with this scripture from the Bible that iterates the way we live our day to day in our careers “…it is your Father’s good pleasure to give you the kingdom.” (Luke 12:32 ASV)

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About Blick Law

Public Relations Specialist
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